Cost-to-serve diagnostic — leg profitability ranking

Wildernet Strategic Consultancy · Cost-to-serve diagnostic
Leg profitability ranking
Top 5 of 14 legs mapped · Q1 vs Q4 · Confidential
Unit of measure
Regional tyre distributor · GCC network
Every route ranked by logistics contribution margin. The same product moves down every one of these legs — the 33.9-point spread between best and worst is created entirely by route structure and customer behaviour.
Best leg
87.2%
Dubai → Abu Dhabi fleet
Worst leg
53.3%
Dubai → Sharjah walk-in
Margin range
33.9 pts
best vs worst leg
Legs flagged
3 of 5
2 outlier · 2 contracted
Cost bar: Operations (nodes) Transport (hops) Commercial & service ⚑ Contracted allocation  ·  ⚠ Outlier flag
⚑ Contracted costs are directional allocations: contract value ÷ throughput volume for the period. They are flagged to distinguish them from directly measured costs. ⚠ Outlier flags trigger when a node or customer metric exceeds 1.5× the network average for that cost category. Margins shown are logistics contribution margins — product cost is excluded from this model version. Rankings re-sort automatically when the underlying data is refreshed each quarter.